By: David Neishabori:

It is known that we are constantly affected by color and design, and that the surroundings we live in affect our mood.  Rugs add color, design, and personality to a room and also help with acoustics.  They are often known as the “soul of the room”.  This affects our mood, therefore affecting our mental well-being.

Rugs also affect your physical health.  Studies show that walking on hard surfaces can take a toll on your feet, therefore causing back pain. The reason is, hard flooring does not flex or bend or offer any cushioning.  Having a rug underfoot not only protects your body, if offers comfort and therapy by essentially massaging the bottom of your feet and providing cushion to protect you.

Rugs also affect your health by keeping the air you breathe clean.  Rugs act as “health” filters and absorb dust and bacteria (which affects the quality of the air you breathe.)

How Do I Get Started?  Why Should I Hire an Interior Designer?

This question is often asked when clients buy a new home, are in the process of building a dream home, or simply are ready for a change and want to freshen up the home they have been in for years.  With all the choices available in furniture,  fabric, color, and style, this process can be overwhelming. It is recommended you hire a professional Interior Designer. A professional designer can simplify your life and make your house your home; reflecting who you are and your personal style.

AZADI has compiled a list of professional Interior Designers, Architects and Builders who will understand your personality and reflect your taste in thoughtful choices of rugs, furniture, accessories and lighting. Should you want assistance matching your needs with a professional, call AZADI at 480.483.4600 or email



Starting with Rugs

When shopping for rugs you will discover yourself mesmerized with your home as you  value how it has come to life through the benefits of one of the home’s foundational elements; mood enhancing, image changing, hand-crafted, prestigious rugs.  Rugs are the anchor of your room and the foundation for your home, reflecting your personality and helping to generate the mood you want to create.

Not only do rugs add beauty & personality to your surroundings, they improve the acoustic quality in the room.  Choose high quality rugs that will act as health filters and absorb dust, pollutants, bacteria, and allergens, therefore affecting the quality of air you breathe.  Rugs help your physical health as well protecting your feet from hard surfaces by providing massage therapy.  Because of their mood enhancing  elements and health benefits, it is recommended to have rugs in your living room, dining room, master bedroom, kitchen and entry.

What to Look for in a Rug

There are 4 things to consider when purchasing a rug:

Personal Appeal:  Because rugs are personal and the foundation of your room, you should choose a rug that fits your personality and portrays the feeling you want to create.

Quality:  Rug quality is based on the quality of the wool and the quality of the workmanship.  New Zealand wool is among the best wool produced globally.  The quality of the workmanship depends on the experience of the weaver.  Choose quality made rugs in order to have it act as a health filter, absorbing dust, pollutants, bacteria, and allergens, therefore affecting the quality of air you breathe.

Price:  There are several factors that go into the price of the rug.  Most important is the cost to commission a hand-woven rug.  The second thing to consider is whether the rug is child-labor free. Often a lower price indicates the use of child-labor.  You can be sure that if the weaver cuts corners on labor, they will also cut corners on the materials.  Rugs that are low cost and made with cheaper materials including chemically   polluted wool that is hazardous to your health.

Where to Buy: Buy from a reputable rug dealer. That specializes in fine rugs.  BEWARE of rug companies that offer huge discounts and sales.  Often these are gimmicks!  Avoid on-line shopping!  With on-line shopping you really have no idea what you are getting. There is no personalized service available, you end up doing all the work, spending a lot of money, and there will be no one available to help you when you have questions.


Benefits & Value of Fine Rugs

Your fine rug is the foundation of your home. It provides beauty, elegance, warmth, harmony and balance.  Each one is unique to your personality, while being integral to the décor of your room.

Consider your fine rug as a filter, reducing dust and allergens in the air and having a positive effect on your health and your well-being.

Given the lifetime of a rug, the rug cost is one of the least expensive items one invests in.  Because rugs are rare tangible assets not subject to the whims of the stock market, aggressive collectors view fine rugs as an alternative to traditional investments.

Choose your rug dealer carefully to ensure it is child labor free in order to protect your valued asset.


How do I Care for my Rug?

Light vacuuming and sweeping for regular maintenance is ideal, and small spills can be spot cleaned with club  soda and blotted.  Hand washing of your rug is imperative.  Use an experienced professional rug cleaning service that specializes in hand washing hand-woven rugs. To learn more about hand washing & restoration services, contact AZADI Fine Rugs at (480) 483-4600.


Established in 1790, AZADI Fine Rugs has a rich history of over 200 years of devotion with commitment to a world renowned and authentic experience designed to meet your specific needs.   Certified and recognized globally as a child labor free rug company, AZADI is your trusted resource, providing exquisite contemporary and antique rugs for over two centuries with an unforgettable experience.

Because of their longevity, AZADI Fine Rugs has expert knowledge on the rug market. With showrooms in Scottsdale, Sedona, Telluride, and Jackson Hole, and design projects throughout the country, AZADI has the volume of business and the buying power to provide you with the best quality and price, combined with a focus on building lasting relationships.  AZADI has the largest inventory of rugs in stock and available for immediate delivery with an unforgettable experience.

David Neishabori, owner of AZADI Fine Rugs, is a major philanthropic supporter of local, national and global charities including: Ryan House, Celebrity Fight Night, The Heart Ball, The Phoenix Art Museum, Alice Cooper’s Solid Rock Teen Center,   Susan Sarandon’s Butterfly Home, The Sedona Community Food Bank, Teton County Youth and Family Services and  Telluride  Angel Baskets.

Stop by AZADI Fine Rugs to see their extensive collection of over 10,000 rugs.

To learn more about AZADI Fine Rugs in Scottsdale call (480) 483-4600 or contact us online at

Visit AZADI Fine Rugs in the following locations:  (AZ, CO, WY, HI, and by appointment… anywhere in the U.S.A.)

AZADI Fine Rugs in Scottsdale 

AZADI Fine Rugs in Sedona   

AZADI Navajo Rugs in Sedona

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