By: David Neishabori

Last week the Pantone revealed “Ultra Violet” as the 2018 color of the year!   Described by the Pantone Color Institute as “Inventive and imaginative, Ultra Violet lights the way to what is yet to come.”  Pantone goes on to say: “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.  Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”

So what does this mean to the design community?  Purple isn’t always considered the safest color in home décor. People tend to gravitate to more neutral colors to set the tone for the room.

2018 is about having the courage and confidence to add that pop of color to the room and to make a huge statement!  A tip from AZADI Fine Rugs owner, David Neisabori, is to use a purple rug as a foundation and compliment it with neutrals such as gold, white, cream, grey and taupe.

Pictured below are some beautiful examples from AZADI Fine Rugs, of ways you can incorporate Ultra Violet into your room by using area rugs:

 

About the color Purple

Purple is impressive, encourages vitality and is spiritual. It evokes feelings of royalty and abundance. Positive associations with purple are excitement, passion and motivation. According to www.feng-shui-and-beyond.com, “Purple is a hue combining both blue and red; therefore it has the integrity of the color blue with the strength of the color red. When lighter in color, purple is very sensual, seductive and intimate. Lighter purples like lavender and violet help to create a very romantic feng shui bedroom. Dark purples, on the other hand, invoke feelings of dignity, wealth, mysticism and magic. Deep, rich purples are very regal and noble and are a wonderful enhancement to the abundance and prosperity area of the feng shui bagua.

 

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Here is an interesting read about the color purple.

What Art History Tells Us about Ultra Violet, Pantone’s Color of the Year 

By Alexxa Gotthardt

“For centuries, the color purple has been associated with greatness: immense power, big personalities, and artistic genius. Cleopatra and Julius Caesar swathed their palaces and their bodies with it. Impressionists like Claude Monet became so obsessed with the color, they were accused by critics of contracting “violettomania.” And then, of course, pop god Prince branded his funky, supremely iconoclastic music with deep, dewy violet—a mystical force he dubbed “purple rain.”

It’s these lofty qualities that color authority Pantone referenced Thursday when announcing its 2018 color of the year: Ultra violet. The company lauded the hue’s ability to communicate “originality, ingenuity, and visionary thinking that points us toward the future” in a press release, noting purple’s longstanding connection to “unconventionality” and “artistic brilliance.”

Indeed, nowhere is the creative and cultural influence of purple more clear than in a tour through the history of art, from ancient Roman frescoes to Pop art.

It begins in the first millennium B.C., when humans developed a pigment known as purpura or Tyrian purple. Sourced from a tiny shellfish called murex, it wasn’t easy to come by. More than 250,000 of the critters had to be offed in order to produce half an ounce of the color—just enough to dye a single toga.

As with most rare goods, purpura became expensive and valuable. Ancient Rome’s rich and famous, in particular—led by Julius Caesar—fell for the color. Caesar’s interest was stoked after a visit to Cleopatra’s lavish Egyptian palace, decorated with purple porphyry stone and sporting couches upholstered in purple fabric. Upon his return to Rome, Caesar declared that only he could wear togas dyed completely violet. The law became harsher under a later emperor, Nero—if someone disobeyed, they could be punished by death.

Subsequent emperors loosened their grip on purple, but the color maintained its association with power and luxury. The wall paintings and mosaics that decorated Roman villas of the era often employed the color to convey status. Byzantine rulers assumed a love of violet, too. A 547 A.D. mosaic cycle in the church of San Vitale in modern-day Ravenna, Italy, depicts emperor Justinian I draped head-to-toe in purple cloth; the courtiers that flank him wear more modest bands of the same fabric, suggesting their high rank. (It was the Byzantines who coined the term “born in the purple.”)

The Catholic church later adopted the color, and violet-robed priests began to crop up in painted portraits. The 18th-century French court followed suit: When Antoine-François Callet painted King Louis XVI in 1779, he depicted him in a deep plum coronation robe.

Purple became more accessible after teenage chemist William Henry Perkin accidently discovered a synthetic recipe for the pigment in 1856. He’d begun experimenting with coal tar to combat malaria when he noticed a pretty residue lining his instruments. Perkin called it mauve, and the shade quickly became the century’s “it” color for clothing, furniture, and even dog collars. One English journal, Punch, dubbed the craze for this new purple “Mauve Measles.”

Some of the era’s most revolutionary painters proceeded to catch the purple bug, too. Monet, in particular, championed the color in his Impressionist canvases. During the late 1800s and early 1900s, his practice was rooted in an in-depth study of the effects of light and shadow on color. He believed that violet was able to harness the dimensionality of shadow better than black and used the color with abandon. “I have finally discovered the true color of the atmosphere,” he once noted. “It is violet. Fresh air is violet.”

His enthusiasm rubbed off on his Impressionist peers, and soon the group’s penchant for the hue was being described as “violettomania,” a purported symptom of hysteria. Supporters of the Impressionists, however, believed they had “an acute perceptual facility that allowed them to see ultraviolet light at the extreme edge of the spectrum, invisible to others’ eyes,” as Stella Paul explains in her book Chromophilia: The Story of Color in Art.

Other radical 20th-century artists used purple to varying effects. Georgia O’Keeffe selected various shades of violet to create the deep folds of a flower in her 1926 painting Black Iris. Similar to the Impressionists, she didn’t seek to depict reality. Rather, she used color and form to convey more intangible forces—here, warmth, sensuality, and vigor.

20th-century British bad-boy painter Francis Bacon used purple liberally across various paintings of wailing and contorted bodies. In particular, he accented a series of screaming popes in violet. In Study after Velazquez’s Portrait of Pope Innocent X (1953), he covers his subject’s amethyst robes in aggressive markings, as if undermining the authority purple conveyed in the Catholic church.

Abstract Expressionist painter Mark Rothko also played with the color’s religious associations when he filled his magnum opus, the Rothko Chapel in Houston, Texas, with maroon, plum, and deep mauve canvases. Unlike Bacon’s figurative approach, however, Rothko focused on the soothing, meditative power of the violet spectrum. During the same era, James Turrell began experimenting with his ethereal, immersive Light and Space environments. Some he lit monochromatically with deep, diffused fuschia; the experience of entering these spaces has similarly been described as religious.

Perhaps the most literal connection between art history and Pantone’s choice of ultra violet, however, comes with the advent of Pop art in the 1960s. Certainly, Andy Warhol’s screen-printed canvases sported the neon hue. But his friend and Factory superstar Isabelle Collin Dufresne literally became the shade. By 1967, she’d changed her name to Ultra Violet and wore purple hair, purple eyeshadow, and purple lipstick wherever she went. She joined a long line of creatives who not only harnessed the shape-shifting meaning of purple—from luxurious to radical to transcendent—but also added their own twist to the seductive hue.”     – Alexxa Gotthardt is a Staff Writer at Artsy.

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AZADI Fine Rugs carries a wide range of unique area rugs in purple in styles ranging from contemporary area rugs, to transitional rugs, to Persian rugs. If you don’t find exactly the purple rug you have in mind, AZADI is able to weave custom rugs in exactly the design and shade of purple that appeals to you. 

Azadi Fine Rugs is a certified child-labor free rug gallery. You do good, globally, by your participation in the elimination of child labor in the rug industry.  With your business at AZADI, you are creating this special legacy.  Choose your rug dealer carefully, one that is a trusted and knowledgeable resource like AZADI Fine Rugs.  Many Interior Designers believe that a beautiful hand-woven rug can be the basis of their design plan. As we say at AZADI Fine Rugs, the rug is The Foundation for Fine Living.  For a complimentary in-home consultation, contact AZADI Fine Rugs at (480)483-4600.

For all of your favorite area rug and home design trends stop by AZADI Fine Rugs, best rug store in Scottsdale.  AZADI has a collection of over 10,000 fine area rugs. Whether you’re designing one space or an entire home, AZADI is experienced with taking care of your needs instantly. Our many types of rugs include; hand-woven rugs, contemporary area rugs, Tuscan design rugs, transitional design rugs, simple and clean design rugs, Oriental rugs, wool area rugs, vintage area rugs, Persian tribal rugs and Antique area rugs. Let our professionals help transform your space with exquisite rug design. At AZADI Fine Rugs we deliver the quality of these exquisite designs with impeccable Seven-Star Service.

To learn more about AZADI Fine Rugs in Scottsdale call (480) 483-4600 or contact us online at www.azadifinerugs.com.

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